Capabilities
Aesthetic sensibility + Technical expertise
Web Design
Having a website for your business is no longer optional. It's not if you need a website, it's what's on your site and how often it needs to be updated. Afterall, if you don't control your web presence, your competition will.
The ever-changing web may seem daunting, especially to small businesses. Change breeds new opportunities, however, which means you just need to know how to take advantage.
UX Design
User Experience (UX) Design is more than an industry buzz word. In the last 20 years our world has changed through screens - how we approach them, use them, and even hold them. UX Design is an attempt to rethink how we build modern design interfaces using all the new knowledge we have about people.
UX design changes the structure of interactive design so the user is the most important consideration when creating an interface. By putting the user first, your content gets in front of your target audience's eyes as quickly and smoothly as possible.
Graphic Design
Abby sees designing as solving a problem. As a result, her approach to creativity is structured. She designs based on research of the industry, past campaigns, and your current goals. Her design philosophy is informed by a comprehensive end-user
and audience awareness, which results in modern, user-friendly designs. Abby's approach ensures that websites and printed materials not only look great, but also serve the client’s strategic and business objectives.
Concept Development
You may not know exactly what you need and that's alright. Concept Development consists of sitting down with you and hashing out all your needs, brainstorming possible options, researching the best paths forward, and coming up with a strategic plan.
Essentially, Concept Development means discovering your objective then building the roadmap to get there. Years of working with small businesses has prepared Abby to help you.
Print Design
Print design is not dead, it's just more focused than ever. And because it is becoming more rare, print materials are becoming more effective. Just consider how many emails you don't read versus how many mailed items that you do.
Print design consists of brochures, magazine ads, business cards, business stationary, pull up banners, product packaging, promotional items, direct mailers, business signage, tradeshow dispalys, billboards, and more.
Brand Identity
Brand identity allows your company to present a united front. Everything representing your business should have a consistent appearance and message. That includes your website, logo, business cards, and print materials of course, but may also include much more.
You want those who represent your company giving a consistent message to potential clients, right? Brand identity is a visual extension of that same idea. Branding makes sure your team has the tools and guidelines it needs to represent your company well.
Motion Graphics
Motion graphics can help you add a lot of visual interest to a video. Even something as simple as adding lower thirds and a logo stinger can make your video appear much more professional. More complex graphics, such as animated infographics, could be just what you need to make your video sizzle.
Abby spent five years working for PMG Communications, which started out as a video production company that expanded to include web and graphic design services. In her time there, she was able to use graphic design and Adobe After Effects to develop her motion graphic skills.
Email Campaigns
Email Campaigns have a lot of their own rules and nuances. Their code must be compatible with all sorts of email clients, and they must be compliant with modern state and CAN-SPAM laws. You also have to strike a balance between informing and annoying your client base.
Thankfully you don't have to start from scratch. There are numerous online tools that can help keep you stay in compliance, and Abby even set it up for you. Plus, she can design a unique look and feel so your emails get noticed.
Wireframing
Wireframing refers to the architecture of your website, its basic bones and structure. Your website's wireframe is a key consideration in UX Design and should be regularly evaluated based on your user analytics.
Wireframing is the first essential building block when creating a new site, and can be tricky business when merging old content onto a new site.
Photo Manipulation
Photo Manipulation is often needed when choosing images to represent your business in print and on the web. This can include anything from color manipulation to align your images with your brand, product image touch-ups, image blending, and profile/headshot photo touch-ups.
Abby has been using Photoshop for over 15 years to manipulate images. Her proficiency with the software allows her to quickly make image changes that add a professional quality to all of her work.
Why Choose Wild Raspberry Design?
Creative
Abby sees designing as solving a problem. As a result, her approach to creativity is structured. She designs based on research of the industry, past campaigns, and your current goals. Abby always designs with the user in mind.
Collaborative
So much of design is listening. You have a unique product, a unique market, and a unique objective. Before attempting any design project, Abby must understand your uniqueness fully. Your input is fundamental.
Consistent
Design needs will change, but business basics don't. You need work to be completed on time, every time. You need updates and progress checks. You need peace of mind knowing your creative team will deliver. Abby always does.
Satisfied Clients
